The Switch Gang.
Client
The Switch Gang
Country
Spain/Switzerland
Work
Brand Identity
The Switch Gang is a beautiful exercise in playing with typography, colour and identity. With this branding we showcase that sustainability, fighting for climate change and creating a new economic system deserves as much design and joy as any other brand.
The Design
Service Designers Olga Sganzerla and Sofia Rocca approached us with a wonderful idea. They want to build a community with one vision: “Make it easier for entrepreneurs to build resilient and thriving businesses that play an active role in shaping a socially just and environmentally sustainable world.” Their vision resonated with Unbeaten Studio.
We embarked on our design journey with a co-creation session. The goal was for them to create a clear image of the Switch Gang value proposition. For us, these types of sessions give us the direction for the creation of the brand identity. After a couple of iterations, the result is a bright, playful and colourful identity. Both the Switch Gang team and us couldn’t be more satisfied & delighted with the final result.
Custom made stickers, the arrows come from the G of the typography used.
We created the branding style and Instagram templates that our clients could use to build on their own. Working with like-minded people fill us up with energy! We are honoured to have helped them create The Switch Gang and can’t wait to see the progression of the company. Read their review below:
“Our experience with Unbeaten Studio was outstanding and we would highly recommend their work to any friend or colleague.
Our main takeaways:
1. Unbeaten applies the principles of Life-Centered Design in everything they do allowing them to support us in unexpected ways. For instance, as the first session was about understanding deeply the problem we were trying to solve, Unbeaten enabled us to gain depth and focus on our scope.
2. Unbeaten creates for and with its clients. Collaboration and co-creation were the drivers for success and made us feel that we were having an active role in shaping the process.
3. Unbeaten is a partner we aim to keep during the whole journey and this was just the beginning!”