Whose life do we design for?

We often get the question, Who are you designing for when talking about Life-Centered Design?

I think you can roughly divide this into three categories within LCD.

  1. Design for the planet and its nature. The aim is to put nature at the heart of what we do. Can we design to regenerate nature, to create more space for life to thrive?

  2. Design with and for others. We help people and organisations become better at taking care of our planet. Focusing on natural regeneration, health care, well-being, energy transition, and education.

  3. Design your own life. We cannot create a better planet to live on if we don't re-design our own life. Creating a life that focuses on wanting/needing less and living consciously. Designing life for yourself with a connection to nature.

 
 

Author: Jeroen Spoelstra
Images: Jeroen Spoelstra

Jeroen Spoelstra

I am a passionate designer and mountain biker focusing on bringing people forward using a human centered approach. As a designer you could call what I do Social Design, but nowadays there are hundreds of different design names. So for me I am a designer and try to be humble to the world. I like solving issues together with other people in co-design and I love helping people reach there goals.

I find inspiration in mountain biking, traveling and in my current home the Spanish Pyrenees. I use sports, traveling and being outside to get inspired for my work as a designer.

Design to me is constantly shitifing between making meaningful products to creating impactful and real solutions/ approaches/ business that can make a difference.

The Design profession shouldn’t solely be reserved for the designer (in developed world), but for everyone! I design for impact and help people bring out their little designer in himself or herself. I am not saying everyone should become a designer, but I do think people can use a little bit of design to help themselves forward in their personal/ professional life.

https://www.unbeatenstudio.com
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