On October 28th, Jeroen Spoelstra and Alejandra Ramón facilitated the first LCD urban workshop as part of the VII International Design and Business Forum. They led twelve people working in three teams on their first approach towards a sustainable transformation.

We are excited to welcome Alejandra Ramon to the Unbeaten Studio team as a strategic designer. We have known each other since the first year we live in the Pyrenees and always have been looking to find ways to collaborate.

I first read about Non-human personas via Monika Sznel, who developed a non-human persona from the Baltic Sea and Damien Lutz, who developed several Life-Centered Design tools. I used their work as inspiration for creating the Unbeaten Studio version when we made our Life-Centered Design in Action workshop. Recently we had the opportunity to create a Non-human persona about a beautiful mountain lake Ibón de Plan.

I my blog “Moving from Human-centered design towards Life-centered design” I talk about why we should change from putting humans at the centre of our creation to putting life on our planet at the core. In this blog, I want to highlight 7 key differences between HCD and LCD