Frits Oukes is founder of Echo&Dockwork (former) RedMerito and focusses on people performance and innovation. Frits is recognized for both his analytical and communication skills and his hands-on mentality.
"After 8 years of technical education, 6 years of industrial automation I've concluded people make the difference. In 9 years of organizational development and training I’ve learned to listen attentionally and ask bold questions. From HR-Operations, Organizational Development and 8 yrs of start-up, high tech product development & innovation, I've gained full insight in organizational dynamics and team performance.
Most recently Frits was rewarded for his innovation performance - in collaboration with Scope Design - receiving the 2017 “best-of-the-best” Red-dot award, in the category ‘Professional’ for the AgroCares Scanner.
Frits Oukes is a very strong character with his very own identity. We just had to get it out of Frits and translate it into a very clear and playful branding. When you design both the website and branding you find out that it is not about just a logo or just a website. It is a about discovering the values, value propositions, strength and weakness of the client and translate that into a visual collection and fitting webdesign. Talking and coaching then becomes a big part of the work.
What we did for Frits Oukes.
- primary and secondary logo
- branded materials
- business coaching translated into webdesign
- SEO strategy
- pointing website.
What does Frits Oukes think of collaborating with Unbeaten Studio
“The design work by Marce and Jeroen (Unbeaten Studio) is based on firm understanding of the intent of the assignment.
Only when purpose and values are crystal clear for both Marce and Jeroen the design work is governed by intensive collaboration. Collaboration is based on short iterative cycles, starting with both an SEO-business statement and mood board reflecting the initial purpose of the web-site. When you are not familiar with SEO-principles Marce and Jeroen talk you through the objectives and some examples of an SEO-statment. The mood board has the objective to reflect the common understanding of the purpose and values and provides direction for the detail design of the web-site. The next stage is about details for branding in a brand book. The SEO-statement, the mood board and the brand book provides all ingredients for an effective web-site design.
Marce and Jeroen supported me in both my personal (fritsoukes.nl) and business (Echo & Dokwerk) web-site reflecting my personal and professional perspective of work-life. The design work of Unbeaten Studio is reflecting the personal engagement of both Marce and Jeeroen and mutual understanding/importance of good design.”